California
Sri Lanka
Greece
Lifestyle Branding
Nicole Lindstrom and I were approached by Yellow108 to align their brand with adventurous, globetrotting millennials. In doing so, we take their product with us wherever we go and integrate Yellow108 seamlessly into the photographs of our travels. The outcome of candid, lifestyle shots show the product as it is used in realtime, by the people who use it. The content is not curated for a photoshoot or catalog. We use our social media platforms to gain exposure for the brand and naturally incorporate their products into the various feature that we do. We have also featured the brand on GLDMNE and written adventure content for the Yellow108 blog.